Alma Art Therapy combines traditional talk therapy with a creative process in order to improve an individual's mental and emotional well-being. The goal is to resolve issues, reduce stress, improve self-esteem and self-awareness. No skill level is required. Just the act of creating and talking through your issues can bring life changing results.
Principle Designer: Katie Cooper
Goal: Create a brand that encompasses a peace of mind that art therapy provides while also representing the creative side of it involving a large array of mediums and no skill level required.
Deliverables:
Strategy Workshop
Brand Identity
Marketing Collateral
Environmental/Office Design
Art therapy can involved the use of many different mediums, shapes, and forms. The logo at its simplest form is only a circle so that it could be transformed into whatever your imagination can create.
Since art therapy is such a creative space we found it important to creative interactive spaces for the patients to feel comfortable creating and opening up about their life experiences. The waiting room features the logo that is placed over a whiteboard wall that patients can draw on while they wait. There is also an interactive board that is hung outside that encourages people to write down a "hooray!" for that particular day.
Everything compiled together for the brand launch!
