Driving Innovation

Illustration • Branding • Web Design

Driving Innovation

Take a look at 3 different buses with 3 different purposes but all with the ultimate goal of boosting economic and community development across Tennessee. Bringing STEAM education, like STEM but with Art, to rural areas as well as giving entrepreneurs and small business owners the resources they need to thrive.

Client: TN Department of Economic and Community Development
Project Execution & Management: theCO
Art Direction: William Donnell
Designer: Katie Cooper

Goal: Illustrate 3 bus wraps that communication the objectives of that specific bus while maintaining a consistent brand.


theLab’s mission is to spark curiosity and inspire students to realize the specific roles that they can play in Tennessee’s future. theLab focuses on youth education in STEAM (Science, Technology, Engineering, Arts, and Math). We're seeing new jobs emerge that are rooted in those subjects, like computer programming, robotics, and virtual reality. We know in a few years there will be a larger need to fill the STEAM focused jobs of the future.


theVenture’s mission is to inspire and equip entrepreneurs and business owners across rural Tennessee. We support both future and existing business owners through mentoring and programs. We’re seeing new businesses created all across the state, and every community’s businesses are unique. We partner with local organizations to curate events tailored to their community’s needs.


theAmps’s mission and goal is to amplify cities across Tennessee by help small businesses owners thrive. Working with cities to brainstorm ideas to revitalizing unused spaces and transforming the local economy by up lifting businesses owners within the community.