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Driving Innovation

Illustration • Branding • Web Design

Driving Innovation

Take a look at 3 different buses with 3 different purposes but all with the ultimate goal of boosting economic and community development across Tennessee. Bringing STEAM education, like STEM but with Art, to rural areas as well as giving entrepreneurs and small business owners the resources they need to thrive.

Client: TN Department of Economic and Community Development
Project Execution & Management: theCO
Art Direction: William Donnell
Designer: Katie Cooper

Goal: Illustrate 3 bus wraps that communication the objectives of that specific bus while maintaining a consistent brand.

icon collage illustration for the state of Tennessee STEAM education science technology engineering art and math themed icons
RV bus wrap illustration and branding Girl with VR goggles looking at illustration icons of STEAM education

<theLAB>

theLab’s mission is to spark curiosity and inspire students to realize the specific roles that they can play in Tennessee’s future. theLab focuses on youth education in STEAM (Science, Technology, Engineering, Arts, and Math). We're seeing new jobs emerge that are rooted in those subjects, like computer programming, robotics, and virtual reality. We know in a few years there will be a larger need to fill the STEAM focused jobs of the future.

RV bus wrap illustration and branding Girl with VR goggles looking at illustration icons of STEAM educationRV bus wrap illustration and branding Girl with VR goggles looking at illustration icons of STEAM educationGirl smiling using a VR headsetyoung boy holding up peace signs inside the bus. other kids around one in vr headset
RV Bus Wrap of woman thinking. Illustrated icons of start-up entrepreneurship life. Tennessee

<theVEnture>

theVenture’s mission is to inspire and equip entrepreneurs and business owners across rural Tennessee. We support both future and existing business owners through mentoring and programs. We’re seeing new businesses created all across the state, and every community’s businesses are unique. We partner with local organizations to curate events tailored to their community’s needs.

RV Bus Wrap of woman thinking. Illustrated icons of start-up entrepreneurship lifeRV Bus Wrap of woman thinking. Illustrated icons of start-up entrepreneurship lifeGroup doing a strategy workshop for web designstrategy workshop for entrepreneurs
RV bus wrap with illustration of downtown sky line Tennessee

<theAmp>

theAmps’s mission and goal is to amplify cities across Tennessee by help small businesses owners thrive. Working with cities to brainstorm ideas to revitalizing unused spaces and transforming the local economy by up lifting businesses owners within the community.

RV bus wrap with illustration of downtown sky line Tennessee entrepreneurs working togetherinterior design of the rv. tv monitors and laptopsinterior design of tv with conference table and chairs