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Machete

Branding • Web Design • Marketing Collateral

Machete

A "Machete" in the context of a taco is an oval in shape and when folded resembles a machete. It was a pleasure working under design agency Sodium Halogen to bring this authentic Mexican restaurant, located in Redlands, California, to life.

Agency: Sodium Halogen
Brand & Web Designer: Katie Cooper

Goal: Modern and clean, but friendly and authentic.

Crest Logo with Taco Machete eat tacos and drink beer Redlands, California Designer: Katie Cooper
Logo lock-up for brand identity Machete Designer: Katie CooperBrand Identity mark for Machete
Menu Design for Machete Designer: Katie Cooper

Marketing Collateral

While the plans for the interior design were still coming together we knew there was going to be a wall of glass tile with different green values. We wanted to bring that into the marketing collateral for a cohesive experience. We pulled colors from the Agave plant as well as other colors found in Mexican culture.

Marketing Collateral Coupon for Machete using checkered patterned and badge logo with beerMarketing Collateral Coupon for Machete using checkered patterned and badge logoMarketing Collateral Coupon for Machete using checkered patterned and badge logoBusiness Card design for machete