OUTMemphis wanted to launch an ad campaign to generate more buzz about the brand and the services they provided. We addressed the root of the issue which was the brand and logo itself and then created collateral material to further extend the brand. We also created messaging in order to launch an ad campaign to go along with their new and improved look.
Principle Designer: Katie Cooper
Goal: Generate more awareness about OUTMemphis.
Issues and Concerns
New and Improved
"We Are Here"
A slogan spun off the rally cry "We're here and we're queer!" We also just wanted to go with a bold statement and that simple and straight forward. A lot of LGBTQ+ individuals of the mid-south didn't even know that OUTMemphis exists and we wanted to change that.
Hook: We Are Here
What We Do: Connect, Educate, Advocate
Who We Are: For 30 years, OUT Memphis has been the hub of connection and empowerment for the LGBTQ community in the Mid-South.
Where to Find Us: Find out more: OUTmemphis.org